Gil Friend on STRATEGIC sustainability

How do minds change?

How about behaviors? And cultures?

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Gil Friend
Jun 18, 2024
∙ Paid

All of us live in taken-for-granted-and-invisible assumptions about how minds change. And how they don't. About how behaviors change. And how they don't.  
 
We're obsessed—especially those of us concerned with climate change, regenerative business, polycrises, and things like that—with getting other people's minds to change.  
 
(Yes, you are. Be honest: H…

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