Gil Friend

How about an "energy transition" — at 18% ROI?!

Plus: Have you ever tried to change a habit? • How about your company's habits? • Or your planet's?

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Gil Friend
Nov 10, 2023
∙ Paid

Have you ever tried to change a habit?

Have you ever tried to change your spouse's habits? Your child's? Ten people in your company? Or 100? Or 100,000?

It’s hard. And yet it’s done. But you have to make the commitment, and do the work.

This is true at the macro level. One case in point: McKinsey & Company (the world's top management consultancy) says that…

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